Releasing music online

Musicians all over the world have always had the problem of finding a record label to represent them and their creations. In India, movie soundtracks dominate audio sales among youth and given this scenario, young musicians are looking towards the Internet for releasing their albums. The budding musicians I know during Erasmus in Gothenburg have had many things coming in their way of self releasing their albums. Aspects like cost, Distribution and Promotion all have a way of working together - for example, if there is a PR company lined up to launch the release, a distributor will be motivated to work with you, as naturally, media attention makes the album easier to sell, and if you have a distributor, the manufacturer will perhaps take an educated risk and might extend credit, because the distributor will help get sales to cover the bills.

Affordable price, social media tools for exposure and multiple platforms make it the method of choice for new age young musicians rather than waiting to be signed up by record labels.